Zero In On The Drop-Off Points


(Richard Millington) #1
Originally published at: <strong>https://www.feverbee.com/dropoffpoints/</strong><br><br>Run a cohort analysis (Google Analytics/Community-Analytics can help) and identify the most common drop-off points.

Be aware that the biggest will always be between week 0 and 1. There are ways to tackle this, but ignore this group for now. This group skews your data too badly.

Look at where the remaining 20% or so of survivors begin to drop-off.

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(Nick Emmett) #2

This is great, and something I really need to start getting my head around now I’m doing this gig full time - cohort analysis is a new thing for me but I need to get on it! Love the linked YouTube talk too, very useful.