Your Brand’s Online Community Strategy - Broken Down Into Specific Steps

(Richard Millington) #1
Originally published at: <strong></strong><br><br>Writing an online community strategy from scratch is hard, especially if you haven’t created many strategies before.

Too many online community strategies don’t logically connect the ‘what you’re doing’ with ‘what you’re trying to achieve’.

Having written and reviewed over a hundred community strategies from brands big and small at this point, we see many of the same problems occurring.

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