Which Of These Is More Important?

(Richard Millington) #1

Originally published at: https://www.feverbee.com/important/

Why people aren’t participating or why people are participating?

Both can reveal useful data, but the latter is usually more important than the former.

The problem with the non-participants is they might not be part of your target audience. They’re simply people who were caught up in the recruitment net.

If you’re carving out a really unique niche (as you should), then most people won’t be part of your target audience. Adjusting what you do to appeal to the non-participants can do a lot of harm. It feels smart to figure out why people aren’t participating.

But it’s not usually…

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