Does anyone have any examples of how they’ve trained staff on what type of content is appropriate to post where in regards to an association member community?
I wasn’t the original project lead on this, and now am, and people have gotten used to posting certain content that steps outside the bounds of “member only” content, like posting something “useful” from a sponsor (perhaps it was, but) or announcing about an event that we are trying to get attendance, sometimes bypassing me in the process.
At the moment, I have asked everyone to stop staff posts without checking with me first and am trying to create written guidelines for everyone (also taking into account the fact we do email blasts, a membership eNews every two weeks, and we have multiple social media accounts). This has also meant explaining the difference of “this sounds like advertising” and “this is useful content that benefits the members.”
To my feeling, we already have email blasts and eNews and marketing messages should not ever enter the forums. Do you have any documents you could share on this topic that you’ve used with your staff, and do you have any tips on how to get your point across without offending people? Thanks!