When Should You ‘Launch’ The Community?

(Richard Millington) #1


…when there is an overwhelming demand for one.

Most organizations launch their community far too early. They stagger along for years without ever reaching a critical mass of people. You don’t need a big bang launch, but you do need a decent pop. You need to launch and quickly get to a few hundred people within a few weeks. These people should be passionate about the community concept already.

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