When Is The Best Time To Publish?

(Richard Millington) #1

Originally published at: https://www.feverbee.com/when/
Some time ago we discovered sending messages at fixed intervals led to a bigger audience. We trained the audience when to listen. This helped plan us create content calendars Then the internet (and sites like Mashable/Lifehacker/BoingBoing) discovered higher post frequency was strongly correlated with higher levels of traffic i.e. the more you speak, the more people receive…

(Sarah Hawk) #2

I’ve fallen into this trap myself in the past and I think it has a lot to do with the modern focus on numbers. People in social media roles often end up strongly numbers driven (x new followers, x shares, x clicks) and look for any way they possibly can to push those numbers higher. I think your point here is a good one – not all of those numbers are important.

I think employers need to get smarter about what metrics they measure performance by.