I have a proven track record building and managing online communities, but many employers who are looking for community managers seem to think that lack of experience in their specific subject matter is a deal-breaker. So, for example, a 3D printing company is looking for an experienced online community manager who can build engagement on their platform and ALSO happens to be immersed in 3D printing culture.
I have worked in digital communications for more than 20 years writing for audiences from environment/sustainability to entrepreneurship to college education to health & medicine. Short of managing a community of web developers (where I REALLY don’t speak the language), I am confident in my ability to adapt to the community culture and become conversant in the subject matter. Shouldn’t it be my skillset as a community manager that’s most important here?