TIL the word Astroturfing.
Not being a native English speaker, I always try my best to improve my vocabulary (and grammar) with the help of the internet . I was reading about What is Astroturfing and how Quora & Reddit used it to solve the “Chicken and egg” problem.
Although we’ve done this in our community to build the initial momentum, I never knew that’s what it was called. Other than the obvious benefit of the forum not being empty, it helps in setting the tone of the community.
Steve Huffman of Reddit talks about Fake users, not fake content.
In case you’re interested in how the term astroturfing came about, it is derived from AstroTurf, a brand of synthetic carpeting designed to resemble natural grass, as a play on the word “grassroots.” The implication behind the use of the term is that there are no “true” or “natural” grassroots, but rather “fake” or “artificial” support, although some astroturfing operatives defend the practice.
What are your thoughts on this?