I am currently trying to work this out. Ultimately, we want
- The community to be a source of consistent Sales Accepted Leads.
- We also want the community members to be a source of knowledge for us that helps inform product development.
- We also want brand awareness to the extent that those in the industry “know” us just by mention
The tricky thing is figuring out measurable steps that will help us reach these goals, and timetables.
I’ve been checking out this resource https://www.feverbee.com/roi/executive-summary/
Any other ideas/recs @anjo?