What To Look For In Initial Research

(Richard Millington) #1


Don’t confuse opinions with passions.

I’m combing through survey data of 5000+ members a prospective client has sent through.

We’ve done this hundreds of times and keep seeing the same mistake.

If you build a community concept (or action plan) around survey data, you’re building a plan based upon your audience’s opinions on an issue, not their passion for the issue.

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