Hello dear fellows,
I hope everyone is okay.
I have been recently hired to create an online community of users in the educational sector.
I wanted to start small - by contacting the founders one by one to learn about their interests, pain points, and to see what kind of content & added value we could provide. I’ve been doing customer research, and creating a community strategy with the actions for each step BUT today I was told to create a massive number of groups to start the community.
It absolutely breaks my plan, as:
- I won’t be able to learn about all the customers that they want me to invite to the community
- I feel that starting this way is gonna ruin our chance to have a great community, as there will be lots of groups with no interaction - no engagement…
What advice would you give me in this case? I’ve already talked to my manager and explained him the reasons why I think we should start small but they say they want to do it this way…
All advice are much appreciated!