What The Promise Of Rising Engagement Numbers Means

(Richard Millington) #1
Originally published at: <strong>https://www.feverbee.com/engagementnumbers/</strong><br><br>As a community grows, the rate of growth naturally slows (no. new members / no. total members (or DUAs)).

You might get lucky in a fast-growing industry (data science etc…), but otherwise, you will at some point hit saturation*.

If you’ve set expectations (and constantly reported) on rapidly rising engagement metrics all this time, what will you do when you naturally go past the peak?

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(Alessio Fattorini) #2

Interesting approach, focusing on business values and not on engagement. I would highlight they’re often connected, in my case “developing a product together” is quite hard without a minimum participation. Engagement is not my goal, but it’s pretty hard to have a supporting community or attract devs without first having nurturing engagement. WDYT?

(Bas van Leeuwen) #3

Report on value

Measure both; you use your engagement numbers as your own indicator to see if you’ll be able to increase the reported business value

(Sarah Hawk) #4

Agree with Bas here.

Strategise so that your primary goal is value driven, and have a fail-safe objective which can use an engagement metric.

(Brooke Harper) #5

I think the best thing to do is to not solely depend on engagement numbers. Yes, you can use it as basis for future strategic planning, but it must not be the only basis on what to do next to increase product value. As for us, we give importance to engagement because we saw that it helped us improve our product and service and that resulted to keeping loyal customers with us.

(Piper_Wilson) #6

When I think of tickets, I picture someone filling out an email and sending it in; that’s essentially what happened at my last company.

What are tickets as you described them, please?

(Sarah Hawk) #7

Rich is away for a few days so I’ll jump in here.

He’s talking support tickets, in whatever form the organisation receives them (phone calls, Zendesk tickets, etc).

(Piper_Wilson) #8

Thank you, @HAWK.