What Should A Great Community Strategy Do?

(Richard Millington) #1

Originally published at: https://www.feverbee.com/community-strategy/

Most community strategies are a collection of tactics bundled together from books, blogs and conferences. They try to help you do what you’re doing better.

But a strategy isn’t about optimizing what you do. A strategy decides what’s worth doing in the first place and allocates your resources to do these things unbelievably well.

You can spend your entire year doing routine tasks like welcoming every new member, writing content to fill your calendar, hosting AMAs, interviewing experts, writing your newsletter, organizing meetups, initiating new discussions, replying to discussions etc…

But have any of these ever moved the needle for…

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