I can also speak to a mistake that I’ve made in the past. That’s keeping processes in my day to day manual for too long because it’s easy or convenient for me to do it, as opposed to turning these manual processes into SOPs that can be delegated (to a more junior person on the team, an intern, a VA, etc) or fully automated (a best case scenario!). Hint, within a 20 minute conversation with any community manager, I bet I could find at least three things that could be delegated or automated that you are currently doing manually. (I know because I’ve probably done all of those things manually before.) The reality is you can delegate or automate anything that doesn’t have to do with managing face to face relationships or nets less than 20% of overall results.
If you are a type A classic overachiever- like myself - it can sometimes feel like delegation and automation are dirty little shortcuts. Like you are cutting corners on the wrong things or maybe sacrificing “great” for “just good enough.” The reality is that you may be sacrificing 100% for 80% on some tasks, but those are likely the tasks that are more basic or tied to the small wins. It’s 100% necessary if you are want to free up valuable time to focus on strategies that net big community wins. For example, split-testing and analyzing what tweet worked better is a very small win. If you are not an entry level social media manager or coordinator, you should be delegating this to a team member, or an intern or a VA.
Big community wins (such as optimizing the onboarding process) are the things that can help you scale your community team, give you a bigger budget and potentially lead to a raise or promotion. Small wins lead to coasting in your role, not growing as much as you could be and essentially doing the same thing day in and day out.