One of our Data Scientists approached me recently asking if I’d be interested in having some Data Science students mining our Community posts via machine learning techniques to try to see patterns and learn things about our customers. This is a really awesome opportunity, but we already have insight through Google Analytics into Traffic Source (how they landed on our Community), Most Consumed Content (which posts are most popular), Number of New Users etc. etc.
I’m wondering - what type of information do you think I should ask them to look for, that GA doesn’t already allow us to see?
Thanks in advance!