Hi @Jennifer_Zowada (thanks @HAWK) I set up an event in New York for a competition we ran targeted for University Students using our M&A Game app that we created. It was the first competition of it’s kind we’ve ever done, so being the great unknown in the U.S. (we’re an Aussie tech company) it was a new experience to set up an event targeted not to our clients, but to students who one day are likely to become a prospect.
They alone are a community for us, students who are at the very beginning of the ‘customer’ journey, building brand awareness early on.
Things I learnt and what could have been done better - having regular communication with our SEO experts to make sure they can capitalise and align with what you’re trying to do when advertising the event (assuming you want the maximum amount of coverage/registrations) and to make sure your partners for the event (in this situation it was our PR, and the universities themselves) know what the purpose is and you’re on the same page all working towards the same goal.
It also helps to get the press involved, the winners of our competition were all from Boston, so the Boston Globe reported on it.