Do you offer any spaces, tools, or benchmarks for comparison on your CoPs? I really liked the topic from Richard a couple of days ago about the Power of Comparison:
On a broader level, I think this is related to - and I’m coining this term for lack of a better word - a ‘voyeur’ effect. People want to compare themselves to other peopl because they’re intrinsically curious, inquisitive, and frankly, voyeuristic. If you don’t believe me, try running discussions or articles on people vs content – the ones about people are much more relatable, and therefore a lower barrier to discussion.