What customs, traditions and programs do you use/run in your Community?


(Nick Emmett) #1

What sort of customs and traditions or programs do you run in your Community? Examples could be #TuesdayTips #AMA, Member Spotlights etc…

Also, how do they fit in to your strategy and help you achieve your objectives, assuming that they do? (I also appreciate that not all will and that some are purely there for engagement and fun)


(Robert McIntosh) #2

We are re-starting a campaign called #TWSTaste

The community is for wine retailer, run as a members’ cooperative. The tradition has been to name two wines in advance, that participants could buy, then present, taste and discuss together at a certain date / time.

This was begun over twitter, but while it worked to engage a small number of users, the complexities of group conversations on that platform always limited its value.

We ran this as a test on our new (Discourse) platform and generated a LOT more content and excitement here, and we will be restarting a regular schedule on the soon-to-be-launched platform for all.

A regular gathering like this is a great way to engage with users, and create useful content at the same time.