I’ve been reading some helpful discussions on here about optimising your onboarding process and welcome message, and I have a couple of questions:
- Do you have an email activation step in your account creation process?
- What steps have you taken to encourage people to activate and not drop off at this stage?
- If you have an automated welcome message, does this send after people activate their account?
I’m looking to do some work customising the automated emails that people recieve (happily, my platform lets me do this), but I think the existing subject lines are a bit misleading.
- When the account is created, they get an email with the subject line ‘Welcome to the [site:name] community’. The activation link and prompt to activate the account are in the body text.
- When they activate their account, they get an email with the subject line ‘Account activation for [user:name] at [site:name]’. The body text is pretty sparse, and basically just tells them they can now log in.
My feeling is that it’s wrong to say “welcome” in the first one because it implies they’ve completed the process, when, in fact, they still need to activate. Do you agree? Would I be better to change this to a clear call to activate the account?
I could then use the second email to craft a more engaging and personal-feeling welcome message - with a call to action to post in a specific conversation.