Here’s my welcome message
Thank you for joining us at ControlBooth! We are a tight-knit community that gets what you do. We love technical theatre and live entertainment technology. Yeah, we admit it, we love to go to concerts and spend as much time looking at the rig as we do paying attention to the band. Trust me, you’re in good company.
So, dive right in and introduce yourself. Head over to the New Member Board and start a new thread by hitting the New Thread button in the top right part of the screen above the list of topics. Let us know what you love about this industry, how you got into it, and what you are working on now!
We’ll see you inside.
(If you have any questions, just hit reply and it will start a conversation with ControlBooth’s Staff)
I go to conventions for the technical theatre industry (LDI and USITT) and we have a user meetup towards the end of each convention. I always ask what the ControlBooth community means to them. This March, one of the guys there said it simply, “You guys just get it I know you guys won’t bat an eye at my crazy schedule and odd requests, because you all have them too!”
That got me thinking that I needed to communicate to new users that we know they already belong to this community, because it was built for them, by them, just in more succinct terms. I wanted to say outright that we get what they do, and also admit that we are just as weird and quirky as they are. The message is reinforcing and disarming. It’s not pull up a chair and join us, it’s we’ve got a chair already here for you, we’ve been waiting!
So, to the formula:
(8 followed action prompts + 12 replys) - 2 dupes) / 294 total new users = 6% Welcome Message Engagement
So, it’s while clear that while the welcome message didn’t generate the kind of numbers I had hoped for, lets look at another metric. Of those 18 users, all but one have more than 10 posts and all 18 have been active within the past two weeks. Out of the other 276 users, only 36 other users have more than 3 posts.
So, it seems that those users who engage with your welcome message are FAR more likely to become regulars in the community than those who don’t. This makes your initial welcome message extremely important and I’ll be incorporating follow up messages just like Richard recommends in his Onboarding Automation article.