I’d like to change a couple of things here at Experts, and in order to do so, we need to change our behaviour.
I want new members to feel immediately welcome, comfortable, and prepared to post about what they are looking for or what they need help with.
At the moment ~20% of new members make a post, and only half of those go on to post more than once. This might be due to the daunting length of the ‘So, what are you working on’ topic, which is the CTA in our welcome emails. It might be the fact that I’m the only person that generally responds to those posts, or it might be the fact that we’re perceived as ‘daunting’ in some way. Which leads me to point 2.
I want everyone to feel like they have something valuable (and brilliant) to offer, regardless of how long they have been in this industry.
See the comment about being daunting above. Something about this community makes some people nervous about posting. I’ve heard that some of you feel the need to craft such a perfect, brilliantly worded and justified argument, that you just don’t have the time or motivation. Others don’t feel that they’ve been doing this job for long enough to add anything new to the conversation.
I love that the level of discussion here is high and I don’t want to change that, but I don’t want it to be something that feels exclusive to the wider community. If we don’t hear all of the voices, how do we know what we don’t know?
Who has created behaviour change along these lines within their community and how did you do it?