War On Kittens

(Richard Millington) #1

Originally published at: https://www.feverbee.com/kittens/

If you follow your data to maximize engagement, you will fill a community with listicles, frivolous discussions, and kittens (probably).

You can spend your days dumbing ideas down, trying to shout louder, and optimizing the packaging instead of the contents.

If you succeed, you will attract the most transient, disinterested, and fickle audience in history. You might prop up the metrics for a few winters, but it’s a terrible contribution to make to the world.

The majority of people will always want the simplest ideas, in the most digestible form, with a surprising twist. But you’re not trying to attract…

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