If you’ve noticed things are a bit quiet recently, it’s because I’m currently working solely on a new book.
It’s a book centered on the most important problem we face today, driving value (and demonstrating that value).
The book’s thesis is simple, but critical. We need to stop trying to maximize engagement and start driving the kind of activity that is actually valuable to organization. Maximizing engagement is a race to the bottom. Maximizing value leads to more support and success for you and your career.
This value lies in getting members to advocate, lead, learn, innovate, educate, and support one another.
If you’ve taken our Strategic Community Management course, you will be familiar with some of the book’s principles already.
I’m looking for a couple of allies (some of you) to help me develop the book. This is people willing to research and test ideas, read proofs, and give feedback on my blind spots. You get early access to all the book’s material, your name featured on the book’s jacket, and to help shape the book from start to finish. You will also get access to a private forum here too.
If you’re interested, you can email firstname.lastname@example.org or reply here.