Using Existing Traffic As A Proxy Metric

(Richard Millington) #1

Originally published at:

Many people we speak with have either no idea of how fast the community will grow or a completely unrealistic idea of the rate of growth.

You might not be sure how many members will join your community when you launch, but you can put together an approximate guess.

You just need a few useful metrics:

  • Unique clicks on most and least clicked-through tabs on the site (average monthly website traffic is a good proxy too)
  • Number of mailing list subscribers.
  • Average click-through rates to mailing list emails.

Now assuming you create a tab for the community on the siteā€¦

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