Use The Fog To Add Personality

(Richard Millington) #1
Originally published at: <strong></strong><br><br>Your replies and direct messages in the community exist in that foggy space between your company’s voice and your personality.

You have vague rules about how the company should speak, but no-one is paying too much attention. This presents an opportunity. Use that fog as a cover to push the boundary a little.

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(Jordan Tompkins) #2

Great article, I’m wondering if this may relate to my lack of responses for the automated “introduce yourself” email I send out. When I send specific requests for discussion posts, I have about a 40% response rate, which is an interesting difference since in both cases I’m asking people to post to a discussion. I wonder how much of it has to do with personalization and how much of it has to do with feeling like I’m asking for something generic vs. asking because they’re an “expert”.

(Sarah Hawk) #3

I’d say a LOT.

When I send out a personal note, I always make sure that I specify that it’s personal, or not system generated. That’s not always scalable though – sometimes you have to mass email. Rich is really good at writing persuasively. Next time you need to send something out, post it here first and we can call him in to help you refine it.