Turning Objectives Into Strategy [FeverBee Explains 3/6]

(Richard Millington) #1


This is the 3rd post on in our Strategic Community Management series.

Around 90% of the strategies I’ve reviewed don’t contain any genuine strategy at all. Most contain a bucket list of tactics to spur more engagement.

Most of the problems come when we convert objectives into strategy. There are a few principles to get right here.

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