Transitioning from a Brand community to Community of Interest

Not sure I have the community lingo down yet but I’m interested in hearing from anyone that has taken a brand community and turned that into more of an industry community?

One of my favourite examples of a brand community that’s primarily a community of interest these days is Element14 by @dkibbey .

Just reminded yesterday how rare and how powerful it is to have a community which has become so critical in its sector and can leverage its brand relationships/assets so well.

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Thanks Richard, @dkibbey, this is something I’m looking at as part of our roadmap, would love to hear your story? Cheers. Jon