Our Community team runs a Reward & Recognition program for our external support community.
A little background on how it works: The program identifies community behaviors we’d like to encourage and we reward them with swag and non-swag rewards and recognition. This could encompass everything from saying “thanks” in a thread, community spotlight posts, mailing them a swag package, etc. The program works in conjunction with our Community point, ranking, and leaderboard. And it is a “surprise and delight” initiative, meaning that we don’t publish, promote, or promise what rewards are given for each activity.
So far, we’ve seen great results – but they are pretty subjective. The culture feels happier and we get a lot of thank you tweets and messages.
My challenge is finding a great way to track and measure the efforts here. If you have a similar program, how are you tracking how many “rewards” you give per week and to whom? And how are you measuring the overall success of the program?