Last week, I listened to two people argue about which platform they should use to build their community.
Should they use Slack or Discord?
Today, most of their audience is on Slack. Tomorrow it might be Discord…at least for a while. Within 18 to 36 months, it will be something else.
Chasing after your audience from one platform to the next is an expensive, wasteful, approach to community building. A far better approach is to invest those same resources in building a strong sense of community.