The Secret Psychology of Online Persuasion


(Sarah Hawk) #1

At VirComm, Nathalie gave a very well received talk entitled ‘The Secret Psychology of Online Persuasion’. Having coined the phrase herself, she defines ‘web psychology’ as “The empirical study of how online environments influence our attitudes and behaviours”.

nathalienahai-secretpsychologyofonlinepersuasion.pdf (82.3 KB)