There were hundreds of opportunities to engage directly, honestly, transparently, and as a human being. Every single opportunity was wasted.
If you’re going to create a platform for staff to engage directly with those higher up in the organisation, it’s easy to gauge current sentiment and prepare yourself to respond to those questions (in fact, it’s the entire point of the platform).
If you need examples for what happens when you launch a platform without training and a broader culture change, I can’t think of anything better (or worse!).