The ‘One-Off’ Initiatives

(Richard Millington) #1

Originally published at:

Distinguish carefully between a one-off activity that spikes a particular type of engagement and a long-term process.

There is no shortage of one-off activities which will spike activity for a short amount of time. Discussions about politics, designed lurker days, and many off-topic discussions can spike engagement for a short amount of time.

But looking for spikes isn’t a strategic approach to achieve success over the long-term. The novelty quickly wears off. Metrics return to what they were before. You’re still left facing the same problems.

If you can’t run the same activity every week, you have to wonder if…

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