The Engagement Trap

(Richard Millington) #1

Have you found yourself sucked into The Engagement Trap?

The Engagement Trap is the exhausting race to drive higher engagement metrics.

If you’re reporting the number of active members or posts, you’re in the trap. It’s a trap because you’re setting expectations you can’t sustain. It’s also damaging for everybody.

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(Sarah Hawk) #2

I’m curious about this, because we tracked these metrics when I managed this community.
I considered them a failsafe, but they def felt like a trap.