Most established communities have gone through a kill zone.
The kill zone is the time between when the community is so young, cheap, and full of potential it’s not worth killing and when it’s proven itself indispensable. It’s typically when the community grows from a cost of less than $500 per day to more than $1k per day.
Once the community gets serious investment, it needs to show clear impact. The time it takes to show impact is the kill zone.