The Community Insights And Innovation Strategy


(Richard Millington) #1

Communities are a goldmine for innovation and insights, but you need to get the strategy right. Insights don’t appear by chance, they appear after a successful execution of your community strategy.

You can use a community to directly solicit ideas, gather feedback, identify bugs, track sentiment, identify popular trends, and refine ideas through getting early feedback (content, possible new features, and potential product changes).

More than any other goal, innovation requires internal alliances (and strong internal relationships) to realize the value.

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