The Community Growth Paradox


(Richard Millington) #1

https://www.feverbee.com/growth/

Once a brand community starts to really grow, the number of high-quality interactions shrinks.

Newcomers with less experience, passion, or commitment sign up in droves. They skew the questions towards newcomer issues. This results in top members leaving, followed by the next bunch and so forth.

This is sometimes known as the evaporative-cooling effect.

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