Target The Emotion To Drive More Activity In Online Communities

(Richard Millington) #1
Originally published at: <strong></strong><br><br>A course student wrote this week switching from fact-based appeals to emotion-based appeals increased participation rates from 36% to 46% overnight.

This isn’t a rare outcome.

Don’t lay out a rational argument to explain why people should participate, use emotional arguments. Use (subtle) appeals to increase their status, be recognized, feel smart, be appreciated, have an impact, make a difference etc…

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