Tag lines for communities

(Katrin Naert) #1


I am looking for a good tagline for my future community of practice for Learning and Development staff. Perhaps you can share the tagline/ slogan/… you have chosen for your community. Thanks

(Sarah Hawk) #2

Interesting question!

Ours is “Practical tips to build online communities”.
The focus for us is the practical tips bit. That’s our point of difference.

In my last job, we went away on a 2 day retreat to come up with a tag line. It was a web dev community. We all stuck post-its around the walls with our ideas and then went around moving them up or down based on how we felt about them. We finally came up with Become a better web developer. I’m not sure that it was great use of a weekend. :simple_wink:

(Terri Peluso) #3

Hi Katrin,

I’m also looking for a good tagline (I think of taglines tend to be vague vs. a specific benefit).
As I research, I’ve been finding various ‘formulas’ with examples like this one:

SumoMe Tagline Example:
Step 1.) Dump out your entire business in a few sentences:

“We create tools that go onto any webpage that help promote and
share your website to get more traffic through several tools: Share
buttons, Welcome Mats, Pop Up email collects, and more. We make these
tools really easy to use.”

Step 2.) Trim it down:
“Tools that go onto your webpage to help promote and share your website to get more traffic.”

Step 3.) Trim it down some more:
“Tools to Grow Your Website’s Traffic.”

Good luck!

(Katrin Naert) #4

:slight_smile: and thanks

(Katrin Naert) #5

Terri, that was very useful. I let you know what I end up with