In the past we have hosted community awards to help get our Software Users into our Community. We'd award them with a gift certificate and a Champion Mug or Tshirt with our logo. This was great to bring engagement to the Community but there were drawbacks.
We would post the award in the Community and then email our User to nominate their Institution or Peer.
Here were the list of Drawbacks:
- Sometimes very few people would vote
- The quality of the nominations were sometimes slim
- We had people complain when they thought they deserved the award. We sometimes used our software metrics to give awards and people would say "But I had more people nominating me then that person did."