For ~5+ years, Wall Street Oasis has maintained strong traffic, but we had been flat to only slightly up on almost every traffic metric imaginable. I
It wasn’t until this past February that we once again reestablished a track of steady growth YOY. While we are constantly trying to improve the user experience (see my merging and purging SEO thread) and speed and other metrics that Google uses to “Rank” your site in the algo, I thought it was very interesting that as soon as we started Facebook Ads on Feb 7, there seemed to be an immediate SEO impact. (see chart below)
I was wondering have any other community managers seen a correlation between the amount they are spending on paid social ads vs organic search traffic like this? It seems pretty remarkable / too coincidental. I figured Google takes social signals into account, I just couldn’t believe the dramatic impact it seems to have had (relative to spend).
Thoughts? Seeing this, we are thinking of increasing ad spend / expriements across FB / LinkedIn, etc…thought I would share in case anyone else wanted to test.