Strategy Should Make You Feel Uncomfortable

(Richard Millington) #1

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To do a few things extremely well you would need to stop doing most of the things you’re doing today.

This is the entire purpose of strategy.

Strategy should force through really difficult decisions about what you’re not going to do, which battles you’re not going to fight, just to focus on the things that really do matter.

Most people avoid this. They create strategies to help them do what they’re doing even better. This isn’t strategy, it’s wishful thinking.

A strategy should make you feel uncomfortable. If it doesn’t, it’s probably not a strategy.

A strategy takes bravery and…

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