Strategy - Getting Experts To Share New Information

(Richard Millington) #1

Park and Gabbard have identified one of the most powerful triggers to get experts (or subject matter experts) to share new information; fear of being scooped.

Once you have set the community objectives, you need to decide what emotional levers you’re going to pull to get people to perform the action.

A common mistake here is to focus on the outcome rather than the process.

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