Stakeholders Have Emotions Too...Yes, Really

(Richard Millington) #1

Originally published at:

Like members, stakeholders are irrational, emotional, creatures too. Their emotional states will determine the level of support you get for your community.

The biggest mistake we make is relying upon facts. Facts aren’t persuasive. If you want to get more support, you need to amplify certain emotions.

How do you want a stakeholder to feel about the community? What kind of emotions are going to get you the kind of support you need? Look at the emotional wheel below for a second. What specific emotions are you trying to amplify in every communication with stakeholders?

Read more.