I saw a very cool talk by Gillian Bergeron recently, she leads the field marketing at Nextdoor. Very engaging speaker, her way of field marketing is community management (she learned that while working for the Obama campaigns). Lot of lessons. She’s from the USA, but Nextdoor is expanding to Europe, so she might be happy to hop the atlantic if you ask nicely.
I’ve known Richard for over a decade (first as a colleague, now as a friend). He’s a wonderfully-engaging speaker, London-based, really understands ‘community’, and is a sought-after speaker on ‘customer engagement’ and ‘persuasion’.
It’s nice to see the focus applied to your conference in February. Really good stuff. Here is my feedback:
That’s very good. This could go many ways, so I imagine this is a session that throws out ideas for “low cost” engagement? Or is it providing a game-changing mindset shift?
With a community context, I would assume this will be about involving people in the creation of your content? Again, is this about providing ideas, or is it a game changing way of looking at things?
Not so much my field, but it’s great to see how you’ve broken down the issues.
The first two are good, and things people are certainly thinking. For the third, can I suggest looking at emotion and participation in B2B and B2C engagement. Perhaps “how do I use emotion to increase engagement?” or, “what is the right way to use emotion to increase engagement”. There have been interesting studies showing the people have greater attachment to B2B brands than B2C, and suggest that emotion has a place in B2B marketing that isn’t been accentuated.
Some of the work of Persado demonstrates a model for going about this.
This is more of my expertise. Nonprofits rely on community. Thus, different titles could be:
How can I strengthen my existing (offline) community through online means?
How can I run an online community for my cause
How can I attract volunteers through online engagement?
How can I increase my organisation’s advocacy through online community?
How should I engage my community online?
How can I empower my community to be digital advocates?
Those are two nice ways to finish. The keynote about career is very pertinent. The closing keynote could do with a sharpening of the title, as I’m not quite sure what it is about (messaging for me personally, for the organisation, or within the community?)
Additionally, in response to @Ysalama - I really like suggestion 14. This speaks to me about having levels of participation, something that I’ve spent time working on (I’m not making a promo for me here), and as such, have found that often people don’t have a strategic way of offering levels of engagement that require different amounts of participation depending on where the end user is.
Nir’s pretty awesome. One of the challenges with a lot of the top speakers is they charge a fee that varies from $5k to $50k.
This in turns puts pressure on ticket prices which we’ve tried to keep constant for a few years now (much like the food too actually). So it becomes a bit of a catch 22 session. We need great speakers to have enough people attending to afford the great speakers. But the risk can be high too. We tend to run the entire event at the moment on a budget around the $50k mark.
Looking good… but less sure about this one. Maybe just me, but there are plenty of conferences talking ‘social media reach’ to death (and it’s usually a ‘race to the bottom’).
Maybe a session where delegates can share ‘one thing, one nugget’ from their experience in 3 minutes?
As an aside, I was wondering whether attendees could be asked to assign three keywords to their name badges. One of these could relate to the community platform they primarily use - Jive, Telligent, Discourse, etc.