We are just beginning to build this. We are doing it internally on WordPress so as yet have nothing to share.
The Why is threefold:
- Lots of people already sign up for our content and many of them sign up repeatedly for various things - we think it will be a better experience for the repeat signer uppers to login instead of having to register multiple times
- We think we will be able to use the Resource Center to better funnel leads to our product offers (but we will be very happy to have lots of members who never become customers)
- Our existing customer community is hosted on another domain and does not offer a great experience. We want to migrate it to our main website and make it more compelling
We have had a few communities, before but they lacked the volume to really call them communities. What we are really doing here initially is building two resource centers (prospects/customers) that we hope will organically (with our help) grow into communities, but if they don’t, we think users will still find them useful.
We are just starting to sketch the join process and I will be back with some questions in the future!