I spent a couple of weeks in San Francisco recently meetings up with as many community professionals in the area as I could.
It’s not an entirely reflective group of the entire profession, but one of the biggest takeaways as how much the scope of ‘community’ has evolved recently.
Very few said they were solely responsible for a forum-based platform. Most had remit over an enterprise platform, social media, advocacy programs, engagement ‘via the product’ and more.
Traditionally we’ve used a narrow definition of community to stay distinct from other disciplines (social media, customer relationsihp management, customer success etc…).
But I’m curious to get everyone’s take on whether we should broaden this a little?
What is the community to you? What does your remit cover? And should we open up our scope a little more?
I definitely don’t want us to become 'what is the best tool for measuring instagram engagement’, but I’m interested in seeing what most people think.