So… I have a nice solid old-fashioned vBulletin forum, including a private area for paying members.
And I’m working on engagement and retention…
…and thinking that, while forum software is still a much better platform for real conversation, it’s a lot easier for me to engage with a Facebook group than with - say - this forum, because I visit Facebook anyway, but I have to come here specially. And the same is presumably true for my people. (I just had someone tell me on FB that she ‘missed’ my site! It hasn’t gone anywhere!)
So I wonder…
- should I offer my paying members access to a private Facebook group?
- and if so, what’s the relationship between that and the forum? (This could also be a techie question: any way to get things to post from FB into the forum? vBSocial may sell something for that, or maybe they don’t any more - I’m trying to find out… - anyway, suggestions welcome.)
As a first step, of course, I’ll ask members how many of them are regularly on Facebook and see what I hear. But I would welcome any thoughts on how best to integrate with the behemoth in the room.