I’d like to share one of our recent experiences in a small community.
it’s a small QA community, where people talk about problems not directly related to themselves but needed by them.
e.g. food waste problem in the large scale.
Last week, we were testing how would it affect the community if we ask them personally to think about a particular theme, and talk about the problems they face in the forum.
the particular theme: “books”, for two reasons:
more or less everyone has experience in this issue.
the past month was the book festival, and people were more exposed to “books”.
purpose of the test
to help the regular visitors to create a topic (increase the rate of visitor/creator).
results so far:
we’ve contacted only those who were visitors during the past month and has a time-read of at least 15min in our forum, ~ 40 people.
10 of them has visited the forum afterwards,
2 of them have responded to the task: to create a topic about challenges they face when reading or shopping books.
we’re now thinking about the way we may improve the result.
if the messages were automatic, the results weren’t so bad. but in a one-to-one contact, the efficiency can be better.
any question or comment is more than welcome as it helps us think about it from others perspective.
p.s.: I tried to make the post as short as possible, but it’s still so long! thanks for reading it.