Share Of Attention

(Richard Millington) #1

Originally published at:
Do you want to become the most relevant place about the topic or about the audience? Most people choose the former. But think carefully for a second. Imagine you want to run a community for investors. You can go through the process of launching a community for investors. You can identify their challenges and aspirations and ensure that the community is the most relevant place to solve their challenges and achieve their aspirations. But do you think investors only want to talk about being investors? That’s a very limiting view of their identity. Can you imagine only talking with your…