Hey everyone, just so happened to stumble upon this website today. Love it when you find hidden gems on the web!
Anyways, I love using online forums/discussion boards and use a few different sites to engage people on various topics. A quality forum can be incredibly helpful and educational. Much more thoughtful and insightful responses than trying to communicate with people on social media.
My question is, do you believe that community forums can benefit local businesses to engage with customers? My main focus right now is gyms/health clubs. I find it surprising that many local gyms fail to properly engage with their members outside the gym.
Most gyms have several hundred to thousands of members which gives them instant leverage to create an online community around their member base. They also have a staff of trainers to help people inside the gym, promote classes, and upsell personal training. An online forum would allow trainers to better engage members/prospects outside the gym in a forum monitored/controlled by the gym.
I’m looking into the idea of offering a service to create online forums for gyms to better engage with their members/prospects online. This way people can communicate with other members and trainers on various health and fitness subjects (what to eat, how to stay motivated, member success, classes, equipment questions, etc…)
This would help tremendously with creating a better sense of community, increase retention rates, on-board new members, re-activate lost members, upsell classes/training, communicate with prospects, and provide an outlet for members to communicate outside the gym.
Was wondering if anyone has done something like this before and if they encountered any challenges or objections from the gym owner? Do you think gyms/health clubs would value an online community forum and pay to have it created and maintained?
This is an idea I’ve had for a while but would like to further test out it’s market potential. Would appreciate any input or ideas.